So a few of us were chatting about how to get around this, and off the top of my head I quipped, "We ought to set up a similar group as a Google+ community". Then I thought, "why not?" and a minute later, I'd done it.
I spent the day intermittently writing short "How-To" posts for the new users I was dragging across from Facebook, and answering their questions, helping them to figure out how to get things done, etc. It's been a couple of days and the experience has given me a better understanding of Google+
Neither Good Nor Bad - Just Important
Circles. You have to grok circles. Circles have both read and write, or in and out, functionality. You can use circles to filter what you see in your home page - for example, you can suppress a circle from appearing in your Home page stream (great if they are prone to posting NSFW images!). That's the "read" functionality. You can also limit posts to only certain circles so that your doings are not broadcast to the wrong people - that's the "write" functionality, which will be more important to some people (to be honest, I regard anything that I post on a social networking site as public).
The problem is that the importance of circles, and the things one ought to consider when creating them and adding people to them, are not immediately obvious - it's only after you've spent some time fiddling with the various configuration options that their importance becomes apparent.
Now to some good points I've noticed and others have commented on.
Firstly, the Home page has filtering, so you can view just specific circles. Across the top of the home page are buttons for "All", "Friends", "Following", or whatever circles you've created. This means you can choose to see only posts from colleagues during the workday, then spend some time catching up with friends, or reading up on products/technology you're following.
The integration with Gmail, Contacts, Youtube, Blogger, etc. is nice - but only important for users who have already engaged with the Googleverse. It's good for me - I use Google Apps for both business and university purposes, and it was that that led me to get my Google+ profile sorted out and then start using it - but for people looking for a Facebook alternative, the fact that you might have to use some other Google service such as Google Drive to get things done seems odd.
There are some nice usability features; for example, you can drag and drop pictures directly into the "Share what's new..." comment box - there's no need to click on "Add Photos/Video" first. However, on the down side, sharing URL's requires you to click on a link button to get a field, rather than auto-recognising the URL in your text. And Google+ doesn't automatically provide previews of URL's in comments like Facebook does.
The privacy and security options are very granular; this is great if you're willing to take the time to learn and use them. Not every is willing, though - and it can be confusing for the new user, who doesn't know what all these things are.
Communities are essentially equivalent to Facebook groups, and can be made public with no barriers to joining, public with approval for joins, or secret, which will require an invitation to join. A nice feature which Facebook doesn't have is "Categories"; for example, I quickly created a a "Using Google+ And This Community" category where I could post hints and answer questions without overwhelming the main "Discussion" category. Of course, the default view when one logs in is "All posts", which displays everything - and it takes the new user some time to discover and use categories. Until they do, they post everything in the default "Discussion" category and (under "Bad") there's no way for moderators to move posts to the correct category.
It's quiet. I've given up on Twitter; it's been over-run by social media "marketers" who think they're slick, and aren't. Facebook is rapidly heading the same way; my newsfeed is starting to fill with posts from link farmers trying to trap people into granting access to their Facebook profiles. Google+ doesn't have that, as far as I can see. Yes, there are marketers there - I follow a couple of my favourite brands - but so far, it's a pretty well-behaved place.
But there are problems, and it's been obvious as I've introduced these new users.
It's noisy. By default, every post, every comment on a post, every damn thing that happens, fires off an email. There's a notifications on/off button in communities, but that doesn't seem to do much to quieten things down - instead, you have to go to your profile,
Configuration options and settings are spread out in various places, mostly accessible from your Profile, via the gear-wheel icon at top right. Some options are under "Profile and Privacy" (https://www.google.com/settings/privacy) - for example, you can control which people appear in the "People in his/her circle" listing on your profile, on a circle-by-circle basis if you want. But other settings, such as just what "Your Circles" means when you share something with "Your Circles", and the email/SMS notification noise level, are under "Google+" (https://www.google.com/settings/plus). It all gets rather confusing, especially for the new user.
Another big issue is the lack of group chat functionality. Just like Facebook, there's a "Chat" tab at lower right of most pages, but unlike Facebook, you can't add multiple people to the conversation. Googling "Google+ group chat" leads to articles that imply it's possible, but the software has obviously changed since they were written. And the confusion over Google's IM products don't help, there's Google+ Chat, Google Talk, Google Messenger and Google Voice, and they're all different things. In fact, it seems that two different things on different platforms (PC vs Android) can even have the same name even though they're incompatible and not interoperable.
If you really want a multi-way conversation, Google+ pushes you towards "Hangouts" which offer up to 10-way videoconferencing and have some really neat features such as screen-sharing, etc. However, not everyone has a webcam, or even a microphone, or they don't want to be seen. And Hangouts require special software; when you start a hangout (or try to join one?) without the software, you are prompted to download GoogleVoiceAndVideoSetup.exe. The messages seem to imply that the software has installed itself; however I soon discovered that it hadn't, and when I found and ran GoogleVoiceAndVideoSetup.exe, it downloaded and installed the actual code required. At this stage, no-one else in our little group seems to have completed the process and so we haven't actually accomplished a Hangout. If we do, we might well move this feature to the "Good" side of this balance sheet.
File sharing is difficult. Facebook groups have a "Files" tab and even an "Add file" link right at the top of the page. There's nothing like this in Google+ communities. The easiest way to share something seems to be to upload it to Google Drive, make it public and accessible to anyone who has the link, then copy and paste the link into a Google+ post. This is awkward at best, and it also means that the file is stored in an individual user's Drive, rather than storage space that belongs to the community. At the very least, the Share... menu option in Google Drive ought to have options for sharing to Google+ - that functionality already exists in Youtube and could almost be copied and pasted into the Google Drive code base.(Update: it turns out that there may be a button which allows direct sharing to Google+ [or email, Facebook or Twitter], but I don't see it because I'm using the Google Apps version of Google Drive. Just another complication - different people see different versions of the same thing, depending upon which Google services they're signed up for.)
Terminology keeps changing. For example, the term "stream" has fallen into disuse - your "stream" is now your "Home page". And I've already mentioned the confusion over the IM apps.
Functionality keeps changing and is inconsistent. Google+ - and the rest of the Googleverse - is obviously in a constant state of change and flux. New functionality is constantly appearing while older and less-used - but popular with its users - features are liable to disappear. I need only mention Google Reader at this point - but it's an issue I'll return to.
Related to this is the fact that while Google is positioning Google+ as the central hub of their applications and services, at least for identity and profile management, it is not very good as a user-centric dashboard. As one of my friends pointed out, iGoogle was much better for that - but it's due for end-of-life later this year. It's a great pity - Google needs something that provides a single page with widgets for Gmail, Calendar, Contacts, Google+, etc. Ironically, I realised that's what my home screen on the Nexus 7 provides - it would be wonderful if Google could provide a web page that could run the same widgets as Android devices. How about it, Google?
Now we're down to cosmetics - the kind of thing that a bit of CSS fine-tuning could probably fix
Google+ doesn't seem to fit as much information on the page as Facebook does. I say, "seem", because on close inspection they both use the same font size for the main text of posts. Google+ puts its major app icons down the left column while Facebook lists groups, apps and pages there; scrolling up, Facebook shifts it up, leaving empty white space. Over on the right, Google+ lists more "stuff" you might like while Facebook puts a scrolling "ticker" app, which is dense with a smaller font and less white space.
Part of the reason for the less dense appearance of Google+ is its use of boxes around posts and grey shading. Facebook's all-white page is much cleaner looking. Google+ could really use a makeover from a good designer.
Overall, the impression one gets is that Google+ is "geekier" - it's stronger and more innovative on the back end server functionality. There are lots of configuration options, but Google annoys most first-time users by not setting appropriate defaults - there are far too many email notifications and the privacy settings probably aren't set high enough for most users, requiring a good half-hour or more of stumbling around, changing things by trial and error.
I believe that Google+ is going to grow and get better - as more and more users acquire Android devices or switch to using Google Apps and Gmail, they will be assimilated, and the functionality will be refined. But for now, it's still rough round the edges and a bit abrasive for the user switching over from Facebook.